LinkedIn Profile Optimisation: Get Found by Recruiters
Why LinkedIn Matters for Your Job Search
97% of recruiters use LinkedIn to find candidates. If your profile is not optimised, you are invisible to opportunities.
The LinkedIn Algorithm
LinkedIn search works similarly to Google. Recruiters type in keywords, and LinkedIn returns profiles that best match. Your goal is to rank for keywords relevant to your target role.
Optimising Your Headline
Your headline is the most important element - it appears everywhere and is heavily weighted by search.
Formula 1: Role + Specialisation + Value "Marketing Manager | B2B SaaS | Driving Growth Through Data-Driven Campaigns"
Formula 2: Role + Company (for brand recognition) "Senior Software Engineer at Google | Python, Machine Learning, Cloud"
Formula 3: Open to Work (when appropriate) "Finance Director | CFO Experience | Open to New Opportunities in Tech"
Writing Your About Section
This is your opportunity to tell your story. Structure it:
Paragraph 1: Hook and positioning "I help B2B tech companies increase revenue through strategic marketing programmes. With 10 years of experience spanning startups to FTSE 100, I specialise in..."
Paragraph 2: Key achievements "Highlights include: Growing MQL pipeline by 340% at [Company], launching products that generated £5M in first-year revenue, and building marketing teams from scratch."
Paragraph 3: What you are looking for (if job seeking) "I am currently exploring senior marketing leadership roles in SaaS companies where I can drive measurable growth."
Keywords Strategy
Research keywords by:
- Analysing 10+ job descriptions for your target role
- Noting common requirements and tools