Core Careers
Sign inStart for free

Sales Executive ATS Keywords

Include these keywords in your CV to pass Applicant Tracking Systems and increase your chances of getting seen by recruiters.

Sales

Which keywords should a Sales Executive CV include?

Use the exact words from the job advert first: applicant tracking systems match terms, not meanings. For Sales Executive roles the essential ones are B2B Sales, CRM, Lead Generation, Pipeline Management, Negotiation. Put them in your profile, skills list and experience bullets, written as they appear in the advert, and only where they are true for you, in an ATS-friendly CV template.

As of October 2026. Updated .

6Essential
2Recommended
0Nice to Have

Is your CV getting filtered out?

Find out in 30 seconds

Upload CV for Free Scan→

Essential Keywords

Must have

These keywords are critical for Sales Executive roles. Missing these may result in automatic rejection.

B2B SalesCRMLead GenerationPipeline ManagementNegotiationQuota Achievement

Recommended Keywords

Should have

Including these keywords will strengthen your application and improve your ranking.

SalesforceCold Calling

Keywords by Category

Technical Skills

B2B SalesLead GenerationPipeline ManagementQuota AchievementCold Calling

Tools & Software

CRMSalesforce

Soft Skills

Negotiation

Want to improve your CV now?

Get instant, actionable feedback

Scan Your CV Free→

How to Use These Keywords

1

Integrate Naturally

Weave keywords into your achievement statements rather than listing them separately.

2

Match the Job Description

Use the exact phrasing from the job posting when it matches your experience.

3

Include Variations

Use both acronyms and full terms: "Search Engine Optimisation (SEO)"

4

Prioritise Relevance

Only include keywords that genuinely reflect your skills and experience.

Sales Executive CV FAQs

Salesforce is most sought-after, but include any CRM you know (HubSpot, Pipedrive, Dynamics). Also mention "pipeline management", "forecasting", "CRM reporting", and "data hygiene".
Yes. Include "SPIN selling", "Challenger Sale", "MEDDIC", "solution selling", or "consultative selling" if you have been trained in these. They show professional development.
Include "quota attainment", "revenue growth", "new business development", "account management", "upselling", and "cross-selling". Combine with specific percentages and figures for impact.
B2B roles need "enterprise sales", "complex sales cycles", "stakeholder management", "RFP"; B2C roles need "retail sales", "customer service", "product knowledge", "targets". Match to the role type.

Related Roles

Sales ManagerSales→Account ExecutiveSales→Customer Success ManagerSales→Sales RepresentativeSales→Sales DirectorSales→Key Account ManagerSales→

Need help with your bullet points?

Get copy-paste CV bullet points tailored for Sales Executive roles.

View Sales Executive Bullet Points →

Want a CV template that ATS can read?

3 Word templates, a tailoring guide and keyword sheets for 40 UK roles. £12, instant download.

See the ATS CV Template Pack→