Include these keywords in your CV to pass Applicant Tracking Systems and increase your chances of getting seen by recruiters.
Product
Which keywords should a Product Manager CV include?
Use the exact words from the job advert first: applicant tracking systems match terms, not meanings. For Product Manager roles the essential ones are the core skills in the advert. Put them in your profile, skills list and experience bullets, written as they appear in the advert, and only where they are true for you, in an ATS-friendly CV template.
Weave keywords into your achievement statements rather than listing them separately.
2
Match the Job Description
Use the exact phrasing from the job posting when it matches your experience.
3
Include Variations
Use both acronyms and full terms: "Search Engine Optimisation (SEO)"
4
Prioritise Relevance
Only include keywords that genuinely reflect your skills and experience.
Product Manager CV FAQs
Include "Agile", "Scrum", "Kanban", and "Lean" if you have experience. Also mention "user stories", "sprint planning", "product roadmap", and "backlog management" to show practical application.
Yes, include relevant technical terms that show you can work with engineering teams. Keywords like "API", "technical requirements", "system architecture", and familiarity with development processes strengthen your CV.
Essential tools include JIRA, Confluence, and product analytics platforms (Amplitude, Mixpanel, Google Analytics). Also mention prototyping tools like Figma if you use them for wireframing.
Use keywords like "revenue growth", "user acquisition", "retention", "conversion rate", "NPS", and "OKRs". Combine these with specific metrics to pass ATS and impress human reviewers.