Include these keywords in your CV to pass Applicant Tracking Systems and increase your chances of getting seen by recruiters.
Marketing
Which keywords should a Marketing Manager CV include?
Use the exact words from the job advert first: applicant tracking systems match terms, not meanings. For Marketing Manager roles the essential ones are the core skills in the advert. Put them in your profile, skills list and experience bullets, written as they appear in the advert, and only where they are true for you, in an ATS-friendly CV template.
Weave keywords into your achievement statements rather than listing them separately.
2
Match the Job Description
Use the exact phrasing from the job posting when it matches your experience.
3
Include Variations
Use both acronyms and full terms: "Search Engine Optimisation (SEO)"
4
Prioritise Relevance
Only include keywords that genuinely reflect your skills and experience.
Marketing Manager CV FAQs
Include "digital marketing strategy", "SEO", "PPC", "content marketing", "email marketing", and "social media marketing". Also mention specific platforms like Google Ads and Meta Ads if you have experience.
Absolutely. Include "Google Analytics", "marketing analytics", "ROI", "conversion rate", "attribution modelling", and "data-driven marketing". Analytics skills are essential for modern marketing roles.
Include "team leadership", "budget management", "stakeholder management", "agency management", and "cross-functional collaboration". Also mention team sizes you have managed.
Very important. B2B roles need "lead generation", "ABM", "demand generation"; B2C roles need "brand awareness", "customer acquisition", "retention marketing". Match keywords to the role type.