Content Writer ATS Keywords

Include these keywords in your CV to pass Applicant Tracking Systems and increase your chances of getting seen by recruiters.

Media & Entertainment

Which keywords should a Content Writer CV include?

Use the exact words from the job advert first: applicant tracking systems match terms, not meanings. For Content Writer roles the essential ones are Copywriting, SEO Writing, Content Strategy, Blog Writing, CMS. Put them in your profile, skills list and experience bullets, written as they appear in the advert, and only where they are true for you, in an ATS-friendly CV template.

As of October 2026. Updated .

12Essential
3Recommended
1Nice to Have

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Essential Keywords

Must have

These keywords are critical for Content Writer roles. Missing these may result in automatic rejection.

CopywritingSEO WritingContent StrategyBlog WritingCMSKeyword ResearchEditingProofreadingBrand VoiceResearch SkillsCreativityDeadline Management

Recommended Keywords

Should have

Including these keywords will strengthen your application and improve your ranking.

WordPressSocial MediaGoogle Analytics

Nice to Have

Bonus

These keywords can differentiate you from other candidates if you have the experience.

Ahrefs

Keywords by Category

Technical Skills

CopywritingSEO WritingContent StrategyBlog WritingKeyword ResearchEditingProofreadingBrand VoiceSocial Media

Tools & Software

CMSAhrefsWordPressGoogle Analytics

Soft Skills

Research SkillsCreativityDeadline Management

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How to Use These Keywords

1

Integrate Naturally

Weave keywords into your achievement statements rather than listing them separately.

2

Match the Job Description

Use the exact phrasing from the job posting when it matches your experience.

3

Include Variations

Use both acronyms and full terms: "Search Engine Optimisation (SEO)"

4

Prioritise Relevance

Only include keywords that genuinely reflect your skills and experience.

Related Roles

Want a CV template that ATS can read?

3 Word templates, a tailoring guide and keyword sheets for 40 UK roles. £12, instant download.

See the ATS CV Template Pack→