Account Manager ATS Keywords

Include these keywords in your CV to pass Applicant Tracking Systems and increase your chances of getting seen by recruiters.

Sales

Which keywords should a Account Manager CV include?

Use the exact words from the job advert first: applicant tracking systems match terms, not meanings. For Account Manager roles the essential ones are Account Management, Client Relationship, Upselling, Cross-selling, Customer Retention. Put them in your profile, skills list and experience bullets, written as they appear in the advert, and only where they are true for you, in an ATS-friendly CV template.

As of October 2026. Updated .

11Essential
5Recommended
0Nice to Have

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Essential Keywords

Must have

These keywords are critical for Account Manager roles. Missing these may result in automatic rejection.

Account ManagementClient RelationshipUpsellingCross-sellingCustomer RetentionSalesforceCRMCommunicationProblem SolvingPresentation SkillsRevenue Growth

Recommended Keywords

Should have

Including these keywords will strengthen your application and improve your ranking.

Contract NegotiationBusiness DevelopmentQBRsPipeline ManagementProject Management

Keywords by Category

Technical Skills

Account ManagementUpsellingCross-sellingCustomer RetentionRevenue GrowthContract NegotiationBusiness DevelopmentQBRsPipeline ManagementProject Management

Soft Skills

Client RelationshipCommunicationProblem SolvingPresentation Skills

Tools & Software

SalesforceCRM

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How to Use These Keywords

1

Integrate Naturally

Weave keywords into your achievement statements rather than listing them separately.

2

Match the Job Description

Use the exact phrasing from the job posting when it matches your experience.

3

Include Variations

Use both acronyms and full terms: "Search Engine Optimisation (SEO)"

4

Prioritise Relevance

Only include keywords that genuinely reflect your skills and experience.

Related Roles

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3 Word templates, a tailoring guide and keyword sheets for 40 UK roles. £12, instant download.

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